Helping people and institutions make sense of complex decisions in a changing environment.
Lisa J. Heathfield, CFP®

We're in a world that's decentralizing fast and not just the technology. Information, capital, authority, decision-making none of it sits in the same handful of institutions anymore. People and organizations are working from completely different assumptions about risk, value, and where things are headed, all at the same time.
A lot of existing plans and strategies were built for a more centralized world one where you could count on stability, predictability, and some level of consensus. Those assumptions don't hold up anymore. Plans don't always blow up spectacularly they just quietly stop working. They create friction, become irrelevant, or fail to account for how decisions are actually getting made.
My work through Recurve sits right in the middle of this. The work happens in complex situations with multiple stakeholders where incentives don't line up, constraints are real, and outcomes depend as much on perspective as execution. The goal isn't to replace existing structures it's to help people build a more durable foundation beneath them, one that reflects current conditions instead of outdated models. I'm helping people build something more solid underneath them, something that reflects what's actually happening now instead of what used to work.
That's the same thinking behind the New Reality Fund: building within the current regulatory and market structures, but acknowledging that the world those structures operate in has fundamentally shifted.
Change isn't happening in waves anymore it's constant. Information moves faster than institutions can keep up, incentives don't line up the way they should, and most of the playbooks we use for business, investing, and career decisions were written for a world that doesn't exist anymore.
So people are making big decisions without the usual guardrails. Things that used to be straightforward execution now require real interpretation. You can't just follow precedent you have to use judgment.
I saw this up close in traditional finance. After years of advising clients inside the standard models, I stepped back to figure out what still worked, what had become theater, and where the old frameworks just couldn't account for what was actually happening. It wasn't about walking away from everything it was about recalibrating.
The work I'm doing now, including building the New Reality Fund, came out of that. I'm trying to create financial solutions that work within the current regulatory and market reality, but that actually reflect how risk, capital, and decision-making function today.

Professionals and decision-makers navigating shifts in responsibility, identity, or direction while continuing to operate inside demanding personal and financial contexts. They are not looking to abandon what they’ve built, but to understand how to move forward with greater coherence.

Leaders managing growth, transition, or capital decisions amid evolving constraints and multiple stakeholder expectations. Often balancing conviction with pragmatism — and needing perspective that goes beyond execution alone.

Investors, advisors, and allocators working in highly regulated environments where traditional assumptions about risk, diversification, and alignment require re-examination. This includes situations where incentive design and stakeholder coordination are as critical as financial performance.

This work is a fit for people willing to examine assumptions, engage with nuance, and operate within real-world constraints. It is not designed for those seeking fixed formulas, rapid transformation, or certainty where none exists.
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